User Focus: Prioritize clarifying user pain points and context.
Scope Clarity: Understand project boundaries and constraints.
Metric Alignment: Seek clear success metrics for guided solutions.
What specific aspect of Instagram do you want to improve?
What metrics are we looking to improve?
Do we have any user feedback or complaints that we can leverage?
Outcome Definition: Clearly define the desired end result or goal.
Relevance Check: Ensure the goal aligns with larger product objectives.
Measurability: Identify metrics to gauge achievement effectively.
To improve the user experience of Instagram and increase user engagement
Segment Exploration: Identify potential user groups related to the problem.
Segment Relevance: Evaluate segments' alignment with the issue and product vision.
Focused Selection: Choose one segment with highest impact and feasibility.
Casual users
Influencers
Businesses
Starting Point: Begin with the user's initial interaction or entry point.
Step Sequencing: Outline key steps and touchpoints throughout their interaction.
End Goals: Identify the desired outcomes or actions at each stage.
Step 1: User opens the Instagram app
Step 2: User scrolls through the feed
Step 3: User interacts with posts (liking, commenting, sharing)
Step 4: User checks notifications and DMs
Step 5: User explores new content (Explore page)
Step 6: User navigates to their own profile
Pain Point Probe: Investigate specific challenges and discomforts the segment faces.
Need Identification: Pinpoint critical requirements and aspirations of the chosen segment.
Empathy Emphasis: Strive to deeply understand their perspective and experiences.
| Journey Step | Pain Point | |
|---|---|---|
| 1. | Step 2: User scrolls through the feed | Feeling overwhelmed by a large number of posts |
| 2. | Step 3: User interacts with posts | Difficulty in discovering high-quality content |
| 3. | Step 5: User explores new content (Explore page) | Lack of personalized recommendations |
Impact Assessment: Evaluate pain points based on potential influence on user experience.
Frequency Consideration: Prioritize issues that occur frequently or have a significant impact.
Alignment with Goals: Rank pain points in relation to overall product objectives.
| Pain | Difficulty | Frequency | Prio |
|---|---|---|---|
| Feeling overwhelmed by a large number of posts | 6 | 7 | 0.857 |
| Difficulty in discovering high-quality content | 7 | 5 | 1.4 |
| Lack of personalized recommendations | 5 | 9 | 0.556 |
Diverse Ideation: Brainstorm a range of creative solutions for the prioritized pain point.
Feasibility Check: Assess each solution's practicality, considering resources and constraints.
User-Centricity: Ensure solutions directly address user needs and preferences.
Prioritised Pain: Feeling overwhelmed by a large number of posts
Solutions:
Introduce AI-powered content curation
Implement friend-based recommendations
Enhance user profiles with more customization options
Solution Impact: Evaluate potential positive outcomes and benefits of each solution.
Resource Demand: Consider the required time, effort, and resources for implementation.
Alignment with Strategy: Rank solutions that best align with product vision and objectives.
| Solution | Impact | Effort | Prio |
|---|---|---|---|
| Implement friend-based recommendations | 8 | 4 | 2 |
| Enhance user profiles with more customization options | 6 | 3 | 2 |
| Introduce AI-powered content curation | 9 | 6 | 1.5 |
Problem Understanding: Emphasize clear grasp of user pain points and context.
Focused Approach: Highlight selecting a segment and pain point for maximum impact.
Innovative Solutions: Mention diverse ideas and prioritized, feasible solutions.
Strategic Alignment: Showcase solutions' relevance to overall product strategy.
For casual users, a pain point of feeling overwhelmed by a large number of posts is a high priority. To address this, we can introduce AI-powered content curation, which has a high impact and moderate effort. Additionally, enhancing user profiles with more customization options can improve the overall experience. Finally, implementing friend-based recommendations can help with the difficulty in discovering high-quality content. These solutions prioritize improving user engagement and personalized recommendations.